![]() Rodriguez grew up in New Jersey, the son of Cuban immigrants. Old customers have returned, reports Vitale, and there are newer ones, too, like a 26-year-old who works in finance who has begun buying dresses in bulk. Right now, the store is in the midst of revamping the sixth floor, where its Rodriguez section is, in order to make room for a whole lot more stuff. The current fall collection (those clothes he’d sketched on that dock) is doing even better. “We loved it on the runway and then people went crazy for it in the store.” Barneys, which has carried Rodriguez for fifteen years, had its best-ever season selling him. Why would you need a ruffle when a slip dress cut on the bias moves so incredibly with each wiggle and step? “Sometimes, everyone loves something on the runway but the clothes don’t translate on the rack,” says Daniella Vitale, the COO at Barneys New York. The great trick of minimalist dressing is that when it’s done right you never want for more, and everything else begins to look frivolous. It doesn’t hurt that a new kind of minimalism is on the rise (see also Céline). Rodriguez has spent his years in the business considering how to make the simple very, very beautiful, to make interest not from a print or a pouf but from the strength of a line or a seam. ![]() ![]() The clothes have always been lean, body-conscious, minimal in design, but over the past few seasons they have grown sharper of contour, more confident in silhouette. ![]()
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